White Rabbit Electronics Starts an Evolution

White Rabbit Electronics, the new venture from Bold Technologies’ CEO Rod Coles and President Chuck Speck, has launched its “Join the Evolution” campaign to celebrate the final stage of beta-testing for White Rabbit’s innovative new Smart Hub. The project gives qualified central stations and dealers the opportunity to evaluate the product first hand, introduce it to their customers, and provide feedback.

“The response to the campaign kickoff has far exceeded our expectations,” said Steve Ipson, VP of Customer Care. “We are pleased with the number of companies that have shown interest in our product. While we may not be able to offer a beta-test opportunity to every responding company due to the demand, we certainly hope to work with them in the near future when the product is released to market.”

White Rabbit is proud to announce Security Central as the first to become a beta-tester for the White Rabbit Smart Hub. Security Central CEO Brett Springall is excited about the partnership, stating, “Security Central is constantly on the search for new and innovative products to offer to dealers. While there are many innovative products in the residential security market, White Rabbit is the only company I have seen who has decided to tackle, head on, the issues surrounding homeowner lifestyle, and their interaction with the security system.”

Springall also sees the product as a means for securing RMR. “White Rabbit will allow Security Central to provide dealers a solution to the age-old attrition problem, where customers have stopped arming their system. Coupled with home automation and a promising DIY model, I believe that White Rabbit is the true next generation residential security system.”

The White Rabbit evolution campaign will continue through August, with future plans to showcase the product at CEDIA Expo 2015 in October.

About White Rabbit Electronics, Ltd.

White Rabbit Electronics offers a ‘security first’ approach to a home automation network. Founded by an executive team with decades of experience in creating security automation and PSIM software, White Rabbit designs and manufactures security products that deliver safety and simplicity for the user. Connecting the Internet of Things in today’s smart home, White Rabbit brings homeowners a simple, secure, proven solution that combines ease-of-use and multiple levels of security protection to keep customers informed and even safer than with a standard alarm system. White Rabbit Electronics is a privately held company that is expanding globally through retail sales and channel partnerships with leading security providers. Learn more at


Tori Martinez
Bold Technologies
(719) 358-4738 (phone)
(719) 213-2502 (fax)