FOR IMMEDIATE RELEASE
White Rabbit Electronics Starts an Evolution
White Rabbit Electronics, the new venture from Bold Technologies’ CEO Rod Coles and President Chuck Speck, has launched its “Join the Evolution” campaign to celebrate the final stage of beta-testing for White Rabbit’s innovative new Smart Hub. The project gives qualified central stations and dealers the opportunity to evaluate the product first hand, introduce it to their customers, and provide feedback.
“The response to the campaign kickoff has far exceeded our expectations,” said Steve Ipson, VP of Customer Care. “We are pleased with the number of companies that have shown interest in our product. While we may not be able to offer a beta-test opportunity to every responding company due to the demand, we certainly hope to work with them in the near future when the product is released to market.”
White Rabbit is proud to announce Security Central as the first to become a beta-tester for the White Rabbit Smart Hub. Security Central CEO Brett Springall is excited about the partnership, stating, “Security Central is constantly on the search for new and innovative products to offer to dealers. While there are many innovative products in the residential security market, White Rabbit is the only company I have seen who has decided to tackle, head on, the issues surrounding homeowner lifestyle, and their interaction with the security system.”
Springall also sees the product as a means for securing RMR. “White Rabbit will allow Security Central to provide dealers a solution to the age-old attrition problem, where customers have stopped arming their system. Coupled with home automation and a promising DIY model, I believe that White Rabbit is the true next generation residential security system.”
The White Rabbit evolution campaign will continue through August, with future plans to showcase the product at CEDIA Expo 2015 in October.
About White Rabbit Electronics, Ltd.
(719) 358-4738 (phone)
(719) 213-2502 (fax)